starbucks

our goal:
to make the little everyday rewards into something truly rewarding

our approach:
we created rewards that could only come from one place by referencing the cultural craze that was the ¨starbucks spellings¨

no matter what you wanted or how you spelled it
we had a better & faster way to get them

we also leveraged hot new media channels
to warm consumers up to our rewards program

once we rewarded them we let them show off on social with custom posts